Vodka-Red is a concept designed to bring Red Bull into the hard seltzer space by tapping into one of nightlife’s most iconic pairings: the Vodka Red Bull. Instead of living behind the bar, the flavor is bottled for the first time as a ready-to-drink experience built for concerts, clubs, and late-night energy. The idea blends Red Bull’s signature charge with a clean, modern vodka-seltzer base, giving night goers a familiar kick in a smoother, lighter format. Vodka-Red positions Red Bull to compete directly in the hard seltzer market while owning a flavor the culture already trusts.
