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THE 7 Ps OF MARKETING

If you're building a brand, launching a product, or running a business. You need to understand the Marketing Mix. The 7 Ps of Marketing.

1 - Product

What are you selling? A product is the total experience a customer receives in exchange for their money. This includes physical goods, services, or experiences.

2 - Price

What will your customers pay? Price is what someone must (or is willing to) pay for your product or service. It also includes discounts, payment plans, and bundles.

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3 - Place

Where can customers find you? These are the channels and locations where your product or service is made available to customers. This includes, online stores, retail shelves, or fulfillment systems.

4 - Promotion

How will people hear about it? Promotion is how you inform, persuade, and remind people about your offer. Channels include TV, prints, digital billboards, social media, PR, emails, SEO, blogs, and podcasts.

5 - People

Who’s behind the brand? Everyone involved in delivering your product is part of the experience. People don't only buy products. They buy the people and story behind them. From support, to sales, and operations, they shape how your brand is felt.

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6 - Process

Are you efficient? This is your behind the scenes system that keeps everything running smoothly. It outlines how customers make purchases, how products or services are delivered, and how the business can continue to grow and scale over time.

7 - Physical Evidence

Can you show proof? Can you show that your product or service delivers on its promises? That includes: reviews, product packaging, and digital presence